If you’re new to getting your business online, you might be wondering — what exactly is a domain name, and why do you need one?
Think of a domain name as your website’s street address. It’s the part people type into their browser to find you online (like yourbusiness.com.au). Without one, customers simply can’t reach your website.
Why It Matters
Your domain name is often the first impression your business makes online. A clean, easy-to-remember domain builds trust, while a confusing or generic one can turn people away.
It also forms the base of your business email (like hello@yourbusiness.com.au), which looks more professional than a Gmail or Hotmail address.
How to Choose a Good One
- Keep it short, clear, and easy to spell
- Use your business name if possible
- Avoid hyphens and numbers if you can
- Always secure the .com.au version if you’re based in Australia
If you already own a domain — great! If not, we’ll help you secure one as part of your free website setup.
Pro Tip:
Make sure your domain is registered in your name (or your business name), so you have full control.
