When we design logos, one of the first tests we do is check: Does it work in black and white?
Why It Matters
A great logo should be:
- Simple
- Recognisable
- Versatile
That means it needs to look good across different media — print, signage, embroidery, social media — even when colour isn’t available.
If your logo relies heavily on gradients, shadows, or detailed textures, it may not scale well or print clearly.
The Basics of Good Logo Design
- Must work in black and white
- Should scale down to fit on a pen or business card
- Should be legible and identifiable from a distance
- Ideally, looks good as a square (for social profiles)
At Free Digital, we offer simple, affordable logo design that covers all these bases — whether you’re starting from scratch or refreshing an old brand.
