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Case Studies

See how we create websites that help businesses grow and succeed.

Case Studies

Goanna Pools

Client Background:

Goanna Pools is a family-owned pool builder servicing Brisbane and surrounds, specialising in fibreglass pool installations and outdoor living upgrades.

Industry:

Pool Building & Design

Business Goal or Challenge:

Their previous website was outdated and difficult to update. They needed a modern, mobile-friendly website that clearly showcased their pool designs and encouraged customer enquiries.

What Free Digital Delivered:

We built a fresh, image-driven WordPress site that highlighted Goanna’s pool range with galleries, feature breakdowns, and comparison tables. The site also integrated SEO best practices to improve local discoverability.

Unique Aspects:

  • High-impact gallery layouts showcasing completed pools
  • Streamlined enquiry and quote request process
  • Optimised for Google search visibility and mobile browsing
  • Focus on simplicity and user experience

Process Steps Taken:

  • Competitor review and site planning
  • Visual wireframes and design mockups
  • Full rebuild using WordPress
  • Image optimisation and meta content for SEO
  • Testing and launch

Outcome / Results:

0 %
lift in online quote requests within two months
Stronger Google presence for “Brisbane Pool Builder”
Positive feedback from customers for easy navigation
“Honestly couldn’t believe it was free — they built the whole site and helped me get found on Google. Game changer.”

Sarah L., Florist – Brisbane

“Super easy process. I filled out a short form, and the team took care of the rest. The new site looks amazing!”

Dave R., Electrician – Melbourne

“I was nervous about going online, but these guys made it simple and stress-free. Highly recommend.”

Anna K., Counsellor – Perth

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1300 123 456

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