Case Studies

See how we create websites that help businesses grow and succeed.

Case Studies

Prime Plumbing

Client Background:

Prime Plumbing is a trusted plumbing business servicing Emerald and the surrounding Central Highlands region. They handle domestic and commercial plumbing, hot water systems, blocked drains, repairs, and general maintenance.

Industry:

Plumbing

Business Goal or Challenge:

Prime Plumbing needed a modern website that showcased their full service range, helped customers request quotes quickly, and strengthened their presence in the local region. Their previous online presence did not reflect their professionalism or the scale of work they deliver.

What Free Digital Delivered:

We created a clean, easy to navigate website with clear service sections and strong call to action areas to encourage bookings. The design supports local trust, highlights their broad capability, and makes it simple for customers to get in touch for quotes or emergencies.

Unique Aspects:

  • Clear layout covering all core plumbing services
  • Strong regional focus to support local SEO
  • Simple contact pathways for quote and emergency requests
  • Clean design suited for a trades based business

Process Steps Taken:

  • Reviewed competitor sites and local service expectations
  • Structured service pages for clarity and relevance
  • Designed a mobile friendly interface for customers on the go
  • Added quote request prompts throughout the site
  • Applied on page SEO foundations for better visibility

Outcome / Results:

0 %
percent increase in quote requests in the first 8 weeks
Stronger visibility for plumbing searches in the Central Highlands
Faster customer response times due to improved enquiries

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