Trying to get more traffic to your website but not sure whether to run Google Ads or focus on SEO? Here’s a quick breakdown to help you decide.
What’s the Difference?
- Google Ads (Pay-Per-Click): You pay to appear at the top of Google instantly. You’re charged each time someone clicks on your ad.
- SEO (Search Engine Optimisation): You optimise your website to show up in Google’s organic (unpaid) search results over time.
Pros and Cons
Google Ads
✅ Fast results – appear on page one right away
✅ Highly targeted – choose your audience and keywords
❌ Costs money per click
❌ Traffic stops when you stop paying
SEO
✅ Long-term results – more stable visibility over time
✅ No ongoing click costs
❌ Slower to build
❌ Needs regular attention and good content
So Which One Is Better?
That depends on your goals and budget.
If you need leads quickly or want to promote a time-sensitive offer, Google Ads is a great choice.
If you’re building a long-term online presence and want to grow steadily, SEO is the smarter investment.
Many businesses do both — ads for quick wins, SEO for long-term growth. At Free Digital, we offer both services and can help you figure out the right mix for your business.
