Ever searched for a service online and noticed certain businesses show up at the top of Google? That’s no accident — it’s the result of SEO (Search Engine Optimisation).
What Is SEO?
SEO is the process of improving your website so it appears higher in search engine results when people search for products or services like yours.
Good SEO means:
- More people can find your business
- You get more free (organic) traffic
- You build long-term visibility and trust online
How It Works
Search engines like Google look at hundreds of factors when deciding which websites to rank. Some of the key areas SEO focuses on include:
- Keywords: The terms your potential customers are searching for
- On-page content: Making sure your website clearly explains what you do
- Page speed and mobile-friendliness
- Links: From other trusted websites (called “backlinks”)
- Local SEO: Like your Google Business Profile and location-based pages
Why It Matters for Small Business
SEO helps you get discovered without needing to spend money on ads. It’s especially valuable for local businesses like plumbers, hairdressers, or tradies who rely on nearby customers.
At Free Digital, we include basic SEO setup as part of every website build. And if you want to take things further, we offer optional SEO services to help you climb the rankings faster.
